Nothing here is approved yet. The structure follows the Positioning Strategy v1 and the StoryBrand Framework draft v2, both dated November 11, 2026, and gives every page on today’s site a destination. Where the two documents disagree, this draft makes a recommendation and lists it under Decisions.
Hub Pages
Section and product-family landing pages
Detail Pages
Product, industry, solution and library pages
Utility Pages
Legal and support pages
The menu follows how Spira’s buyers arrive. Products comes first because about three-quarters of the business is repeat, and those buyers reorder by name. Industries tells a new engineer that people like them already use this. Solutions is the door for the engineer who knows where the box leaks but not what the parts are called. EMI 101 teaches the ones who want to learn. About carries the authority. Two buttons ride on every page: Talk to an EMI engineer, and Request a sample.
/products
/industries
/solutions
/emi-101
/about
/contact
/why-the-spiral
The technology page. Reached from the homepage, the Products menu and every product page.
| Today | Proposed | |
|---|---|---|
| Main menu | Products · Tech Info · About Us · Contact Us | Products · Industries · Solutions · EMI 101 · About · Contact |
| Product groups | Groove Mounted · Surface Mounted · Other Products | Four named families plus a Custom capability page. Connector gaskets get their own family. |
| Industry pages | None | Four: Aerospace · Defense · Space · Semiconductor Equipment |
| Problem-first pages | None | Five, by where EMI leaks |
| Technical content | A flat list of twelve links | Four journey buckets: Learn · Compare · Design · Validate |
| Papers | 28 papers in one flat list | A filterable library with a readable summary for each |
| Product Selector | A header link that is easy to miss | Rebuilt, in the Products menu and on the homepage |
| Calls to action | Get a Quote · Contact · newsletter · gated paper · a cart with $0.00 prices | Talk to an EMI engineer and Request a sample on every page. Quote and reorder for buyers. |
| About | About Us · History · Team · Jobs | Adds the founder, the plant, quality and compliance, and how we work |
Every current URL has a destination. Today’s XML sitemaps list 100 URLs. The StoryBrand baseline records that monthly users fell from about 8,000 to 586 after the last migration, so the redirect map at the end of this page is part of the architecture, not an afterthought.
The first four change the structure. The rest change single pages.
Menu order and labels. Approve Products · Industries · Solutions · EMI 101 · About · Contact, as proposed in decision 20 of the positioning.
Product families. Four families plus a Custom capability page. Where O-rings and custom gaskets sit. The D-sub gasket under Connector Gaskets.
Industry pages. Four pages in two voices (recommended), or one combined Aerospace, Defense and Space page plus Semiconductor. Program clearances shape the Defense page.
The library’s name. EMI 101 for the whole library, as in decision 20. The StoryBrand page list keeps EMI 101 for lessons and calls the deep end Engineering Resources. The URL root follows the label, so lock it before the build.
Telecom, test and measurement. Covered under Solutions at launch. Own pages later if demand shows.
Fast Lane. The page is reserved and publishes when the offer is defined.
Build-to-print. Does the Custom page advertise parts beyond spirals made to a drawing?
Papers and videos. Which of the 28 papers migrate, how to treat papers that argue for one test method, and whether the install clips carry over or wait for the shoot.
Plan Ahead wording. Why early orders protect supply, in words legal approves.
Response promise. Who answers Talk to an EMI Engineer, and how fast the site can promise.
Front door for the engineer who was handed EMI late. Hero with the promise (EMI shielding, made simple, on a box that shields like it is welded and still opens) and two buttons → trust strip → the stakes in one line → welded-box explainer with the animation → three value pillars → guide: founder, today’s engineers, approved logos → the Leak to Lifetime plan → Where is it leaking? → Industries → product families with “choose this when” → two paths: learn it or hand it off → 5 Questions guide → closing call to action. Section order is settled in the wireframe.
/Key Decisions
The technology page, and the page that owns the phrase “spiral EMI gasket”. Four claims, each with its proof: the same every time · lasts the life of the system · shields and seals in one part · nothing to break off. A compression demo sits beside a gasket that stays flat. It says what the spiral does and never how it is made. Zach reviews it before it publishes.
/why-the-spiralLinked from the homepage pillars, the Products menu and every product page.
Opens with “Where is it leaking?” (seams and doors · connectors · vents and fans), then the four families by name, each with “choose this when”. One comparison table across the families. A sample button on every product. Replaces today’s filtered archive and retires “Other Products”.
/products4 families + 2 pages
Rebuilt from today’s four-step selector, which is easy to miss in the header. Asks Fran’s intake questions (groove or surface, size, fasteners, environment, shielding level) and returns products with the papers behind each pick. Linked from the homepage, Solutions and EMI 101.
A capability page, not a fifth family. Custom spirals, die-cut and framed parts, and parts made to a customer drawing. Every inquiry is welcome: upload the drawing. Whether to advertise build-to-print beyond spirals waits on Kevin.
Choose this when there is room for a groove and the gasket should last the life of the enclosure. Explains the dovetail groove once, compares the six gaskets by shielding level, force and sealing, and links the cutters and groove rules.
/products/groove-mounted-gasketsToday: /products/?fwp_product_cat_filter=groove-mountedThe original spiral gasket. Choose it when there is room for a groove and the highest shielding is needed. Plated beryllium copper with a salt-fog option.
Stainless steel spiral for moderate shielding. Choose it when cost matters more than the last few dB.
Plated stainless steel: high shielding with plating options, including RoHS.
Durable spiral with incidental rain, wind and dust protection. Candidate to steer buyers toward over Enduro-Shield, if Kevin confirms. Sliding claims wait on confirmation.
Durable spiral with salt-fog and plating options. Sliding claims wait on confirmation.
Shield and seal in one groove-mounted part: spiral plus elastomer, with several elastomer options.
Any groove-mounted spiral joined into a ring, for circular or rectangular grooves.
Accessory. Standard and custom cutters for the groove that holds the gasket for life. Moves out of “Other Products” and links to speed and feed data.
Choose this when there is no room for a groove, or the enclosure is already built. Leads with retrofit: peel-and-stick strips first, then die-cut and framed parts made to the flange.
/products/surface-mounted-gasketsToday: /products/?fwp_product_cat_filter=surface-mountedSpiral plus elastomer for flat flanges: EMI and environmental seal in one part. Framed or die-cut.
High-shielding strip with an environmental seal. Plated beryllium copper with a salt-fog option.
Peel-and-stick stainless strip. The fastest retrofit when a built enclosure fails a test.
Cut to the customer’s flange pattern. The customer controls the design.
Custom frame-style gaskets for covers and panels.
A family of its own. Today these sit under Surface Mounted. Choose this when the leak is at a connector flange or jam nut. Sorted by EMI only or EMI plus environmental seal, and by front or back mount. Holds the slot for the D-sub gasket.
/products/connector-gasketsPlated beryllium copper spiral for connector flanges where only shielding is needed.
Shielding plus an environmental seal, mounted from the front. A strong retrofit option.
Shielding plus an environmental seal, mounted behind the panel.
Flexi-Shield and Enduro-Shield O-rings sized for jam-nut connectors. Moves here from Groove Mounted.
Out of “Other Products” and named. Choose this when the enclosure has to breathe. Honeycomb panels for air vents, standard sizes for fans.
/products/shielded-vents-fan-filtersToday: /products/?fwp_product_cat_filter=other-productsCustom honeycomb panels, single or dual, with plating and salt-fog options.
Honeycomb filters for standard fan sizes from 38 to 120 mm.
Four doors, two voices. Aerospace, defense and space share one voice: programs measured in decades. Semiconductor equipment has its own: ramps and builds. Each door carries its own proof row. No automotive or medical pages.
/industries4 pages
Avionics and airframe enclosures that are opened for service and still have to pass. DO-160 and customer specs, vibration, repeated service access. Commercial aerospace sits here, not under “commercial”.
“Designed in once. In service for decades.” MIL-STD-461, salt fog, and the stakes said once: a gap that lets someone listen in. Made in California under AS9100, EAR99 wording from Nelson. Program names only with written clearance.
Hardware that can never be serviced. Satellites and launch systems: vacuum, vibration, temperature. Commercial satellites sit here. Logos from the approved list only.
“The same shielding, tool after tool.” Consistency from batch to batch, supply through a ramp, approval proof, and the plan-ahead invitation. The first new industry page and the featured growth door.
“Where is it leaking?” One enclosure diagram with zones to select. Built for the engineer who knows where the box leaks but not what the parts are called. Telecom and test equipment are covered here as applications.
/solutions5 pages
The seam that opens: doors, lids, access panels, chamber covers. Groove or surface mount, then the families that fit. Carries the life-of-system claim with its dovetail condition.
Flanges, jam nuts and D-subs. EMI only, or EMI plus a weather seal. Front or back mount. Routes to Connector Gaskets.
Airflow without a leak. Honeycomb vent panels and fan filters, and what to specify for each.
No room for a groove, or the box is built and failed a test. Peel-and-stick and surface-mount answers. The VME panel story lives here.
Salt fog, vibration, vacuum and cleanrooms. Galvanic corrosion, plating choices and shield-plus-seal parts, with the corrosion papers one click away.
The engineering library, shallow end first and the deep end one click away. Four buckets: Learn · Compare · Design · Validate. Every piece ends in an action: ask an engineer or request a sample. Filter by product, leak point and industry. Everything is ungated except the 5 Questions guide. Replaces Tech Info and its flat list of twelve links.
/emi-101Today: /technical-information/4 journey buckets
The welded metal box you can’t service, and how a gasket makes a box that opens act welded again. Home of the animation.
Why seams, doors and lids leak, and what closes them. Ends at Solutions: Seams, Doors & Lids.
Where a connector breaks the shield and how to close it. Ends at Solutions: Connectors.
How to let air through without letting interference through. Ends at Solutions: Vents & Fans.
Groove or surface mount, force, material, sealing. Ends at the selector and the 5 Questions guide.
Every term defined once in plain words, and linked from wherever it first appears. Structured for search and AI assistants.
Today’s FAQ, regrouped by leak point and product, with structured data. Covers what Spira refers out, and how.
The one gated piece. The landing page keeps its URL so the pop-up, emails and ads keep working.
When to use which, by gasket type and never by brand. One summary table, then four pages. Stays fair to the types partners make.
A continuous spiral against fingers that can snag and break off.
A solid spring with corrosion-resistant options against knitted mesh.
Compression set, batch consistency and sealing, written fairly: partners make elastomers.
Life under repeated compression against low cost and low closure force.
How a dovetail groove keeps a gasket for life, plus surface-mount rules. Rebuilt from Mounting Techniques.
The existing calculator, restyled and linked from every family page.
Material specifications and the compatibility chart, readable on a phone.
Splicing options for spiral gaskets, paired with the joining clip.
Machining data for the dovetail cutters. Linked from the cutter page.
CAD files, groove dimensions and drawing callout text in one place, so Spira is easy to put on the drawing. Needs files from engineering.
Do and don’t, pinch boss, joining ends, dovetail install. One page replaces the video archive. Clips carry over or are re-shot at the shoot.
Ungated download for the specifier. The line card moves here.
Measured data only: one chart per claim with its test condition. Whatever test your spec calls for, with no stance on method. New high-frequency results are added as they arrive in 2027. The newspaper example retires.
All 28 papers, filterable by topic, product and leak point, each with a readable summary on the page. Full conversion starts with a three-paper pilot. Zach confirms which papers migrate.
Short stories told by leak point: the leak, what was tried first, what Spira fit, the result. Starts with today’s four examples. Fran’s recent design-ins follow.
George Kunkel’s Shielding of Electromagnetic Waves (Springer). Cross-linked from the founder page.
About and legacy. One idea since 1978, the engineer who wrote the book on shielding, and the team that still picks up the phone. Empathy first, then authority. Merges today’s About and About Us pages.
/aboutToday: /about/ + /about/about-us/8 pages
The founder wrote the book: Shielding of Electromagnetic Waves, 17 years chairing an IEEE EMC Society committee, more than 100 papers. His authority, not his arguments about test methods.
Timeline from 1978. The original patent’s cover page appears as heritage, with no claim of current protection.
Today’s EMI engineers and the Customer Solutions team, some here since 2002. Names, faces and who answers what.
One plant in San Fernando, California. Real photos, plant tours, capacity added for 2027. Shows the place and the people, never the process. Zach reviews it.
Verification in ninety seconds for procurement and supplier quality: AS9100 and ISO 9001 certificates to download, EAR99 status, and only the compliance claims that hold. “ITAR compliant” retires.
The five stages: find the leak, pick the spiral, design the joint, prove it, supply for life. What the customer sends and receives at each. The homepage shows the three-step version.
Open roles and job alerts. Carries over the interim careers page.
Trade show calendar with meeting booking, press and company news. Replaces the blog. Six posts carry over.
“Send us the seam that’s giving you trouble.” Routes each request to the fastest right answer: engineer, sample, quote or reorder. Address, phone, and the representatives in France and Poland. Nobody is screened out.
/contactToday: /contact-us/4 conversion pages
The primary action on every page. Short form, drawing upload, Fran’s five intake questions (all optional) and “Do you have a test date?”. A response time is promised only once the team confirms it.
The second button on every page. One sample chosen by application, sent with the insert card and the engineer’s name.
For buyers and repeat customers: part number, quantity, need date, drawing upload. Reorder by part number is the fast path. Replaces the cart and its $0.00 prices.
Share a forecast or build plan so material and capacity are reserved. For semiconductor and commercial accounts, and the landing page for the capacity emails. Wording goes through legal review.
For the request that arrives with the lab date already booked. The page exists in the plan and publishes only when its name, who qualifies and the promised days are defined. A Fast Lane that is not fast would be worse than none.
/fast-laneWhen live: a third header action, a block on the homepage and Contact, and “Lab booked? Tell us the date” on the engineer form.
Slot held under Connector Gaskets, not under Custom. No announcement and no public URL until engineering sets the name, specs and launch timing.
Data collection and use.
Terms of sale and site use.
Purchase-order quality clauses, linked from Quality & Compliance.
Customer survey form. Not indexed. The underscore in the URL is fixed.
Site search across products, part numbers, papers and lessons.
Order and labels are decision 20 in the positioning, proposed for approval. Trust marks sit in a strip under the homepage hero and in the footer.
Products
Solutions
Industries
EMI 101
Company
Footer also carries: Since 1978 · Made in San Fernando, California · AS9100 · ISO 9001 · EAR99 (wording per Q3) · certificates · line card · newsletter signup · Privacy · Terms · Quality Clauses. No parent-company mention.
Recommendation follows positioning sign-off
GA4 + GTM · inquiries by type and industry
Mailchimp · to confirm
Drawing upload · test-date field · CRM to confirm
CookieYes
ADP job alerts
Org · Product · FAQ · Person · Article
Semrush · Search Console · redirect map
Each form keeps its own confirmation state so engineer, sample, quote and plan-ahead requests are counted separately, with semiconductor tracked against the 50% goal. This document uses the current site’s colors until the new brand is set.
Launch is 84 pages plus 38 collection entries. These follow as proof clears, data arrives and demand shows.
Spira Manufacturing Corporation
Website Architecture Document · v1 draft
| # | Page | URL | Section | Tier | Status |
|---|---|---|---|---|---|
| 1 | Homepage | / | Primary | Hub | Rework |
| 2 | Why the Spiral | /why-the-spiral | Standalone | Hub | New |
| 3 | Products | /products | 01 Products | Hub | Rework |
| 4 | Product Selector | /products/selector | 01 Products | Detail | Rework |
| 5 | Custom & Build-to-Print | /products/custom-build-to-print | 01 Products | Detail | New |
| 6 | Groove-Mounted Gaskets | /products/groove-mounted-gaskets | 01 Products | Hub | New |
| 7 | Spira-Shield | /products/spira-shield | 01 Products | Detail | Rework |
| 8 | Quick-Shield | /products/quick-shield | 01 Products | Detail | Rework |
| 9 | Ultra Quick-Shield | /products/ultra-quick-shield | 01 Products | Detail | Rework |
| 10 | Flexi-Shield | /products/flexi-shield | 01 Products | Detail | Rework |
| 11 | Enduro-Shield | /products/enduro-shield | 01 Products | Detail | Rework |
| 12 | “D” Multi-Seal | /products/d-multi-seal-gasket | 01 Products | Detail | Rework |
| 13 | Custom EMI O-Rings | /products/custom-oring-gaskets | 01 Products | Detail | Rework |
| 14 | Dovetail Groove Cutters | /products/dovetail-groove-cutters | 01 Products | Detail | Rework |
| 15 | Surface-Mounted Gaskets | /products/surface-mounted-gaskets | 01 Products | Hub | New |
| 16 | Basic Multi-Seal | /products/basic-multi-seal-gasket | 01 Products | Detail | Rework |
| 17 | Spira-Strip | /products/spira-strip | 01 Products | Detail | Rework |
| 18 | Quick-Strip | /products/quick-strip | 01 Products | Detail | Rework |
| 19 | Die-Cut Gaskets | /products/die-cut-gaskets | 01 Products | Detail | Rework |
| 20 | Framed Gaskets | /products/framed-gaskets | 01 Products | Detail | Rework |
| 21 | Connector Gaskets | /products/connector-gaskets | 01 Products | Hub | New |
| 22 | EMI-Only Connector-Seal | /products/emi-connector-seal | 01 Products | Detail | Rework |
| 23 | Front-Mount EMI & Environmental Connector-Seal | /products/emi-environmental-connector-seal-front-mount | 01 Products | Detail | Rework |
| 24 | Back-Mount EMI & Environmental Connector-Seal | /products/emi-environmental-connector-seal-back-mount | 01 Products | Detail | Rework |
| 25 | Connector O-Rings | /products/connector-o-rings | 01 Products | Detail | Rework |
| 26 | Shielded Vents & Fan Filters | /products/shielded-vents-fan-filters | 01 Products | Hub | New |
| 27 | Shielded Honeycomb Air Vent Filters | /products/shielded-air-vent-honeycomb-filters | 01 Products | Detail | Rework |
| 28 | Shielded Honeycomb Fan Filters | /products/honeycomb-fan-filters | 01 Products | Detail | Rework |
| 29 | Industries | /industries | 02 Industries | Hub | New |
| 30 | Aerospace | /industries/aerospace | 02 Industries | Detail | New |
| 31 | Defense | /industries/defense | 02 Industries | Detail | New |
| 32 | Space | /industries/space | 02 Industries | Detail | New |
| 33 | Semiconductor Equipment | /industries/semiconductor-equipment | 02 Industries | Detail | New |
| 34 | Solutions | /solutions | 03 Solutions | Hub | New |
| 35 | Seams, Doors & Lids | /solutions/seams-doors-lids | 03 Solutions | Detail | New |
| 36 | Connectors | /solutions/connectors | 03 Solutions | Detail | New |
| 37 | Vents & Fans | /solutions/vents-fans | 03 Solutions | Detail | New |
| 38 | Panels, Card Cages & Retrofits | /solutions/panels-card-cages-retrofits | 03 Solutions | Detail | New |
| 39 | Harsh Environments | /solutions/harsh-environments | 03 Solutions | Detail | New |
| 40 | EMI 101 | /emi-101 | 04 EMI 101 | Hub | Rework |
| 41 | Lesson 1 · Why Enclosures Leak | /emi-101/why-enclosures-leak | 04 EMI 101 | Detail | New |
| 42 | Lesson 2 · Shielding a Seam | /emi-101/shielding-seams | 04 EMI 101 | Detail | New |
| 43 | Lesson 3 · Shielding a Connector | /emi-101/shielding-connectors | 04 EMI 101 | Detail | New |
| 44 | Lesson 4 · Shielding a Vent | /emi-101/shielding-vents | 04 EMI 101 | Detail | New |
| 45 | Lesson 5 · Choosing an EMI Gasket | /emi-101/choosing-an-emi-gasket | 04 EMI 101 | Detail | New |
| 46 | Glossary | /emi-101/glossary | 04 EMI 101 | Detail | New |
| 47 | FAQ | /emi-101/faq | 04 EMI 101 | Detail | Rework |
| 48 | 5 Questions Guide | /five-questions-to-ask-before-choosing-an-emi-gasket | 04 EMI 101 | Detail | Keep |
| 49 | Compare Gasket Types | /emi-101/compare | 04 EMI 101 | Detail | New |
| 50 | Spiral vs. Fingerstock | /emi-101/compare/spiral-vs-fingerstock | 04 EMI 101 | Detail | New |
| 51 | Spiral vs. Wire Mesh | /emi-101/compare/spiral-vs-wire-mesh | 04 EMI 101 | Detail | New |
| 52 | Spiral vs. Conductive Elastomer | /emi-101/compare/spiral-vs-conductive-elastomer | 04 EMI 101 | Detail | New |
| 53 | Spiral vs. Fabric-over-Foam | /emi-101/compare/spiral-vs-fabric-over-foam | 04 EMI 101 | Detail | New |
| 54 | Groove & Mounting Design | /emi-101/groove-and-mounting-design | 04 EMI 101 | Detail | Rework |
| 55 | Fastener Spacing Calculator | /emi-101/fastener-spacing-calculator | 04 EMI 101 | Detail | Keep |
| 56 | Materials & Galvanic Compatibility | /emi-101/materials-compatibility | 04 EMI 101 | Detail | Keep |
| 57 | Splicing & Joining | /emi-101/splicing-options | 04 EMI 101 | Detail | Keep |
| 58 | Groove Cutter Speed & Feed Data | /emi-101/groove-cutter-speed-and-feed | 04 EMI 101 | Detail | Keep |
| 59 | CAD & Spec Kit | /emi-101/cad-and-spec-kit | 04 EMI 101 | Detail | New |
| 60 | Installation Guides & Videos | /emi-101/installation | 04 EMI 101 | Detail | Rework |
| 61 | Catalog & Design Guide | /emi-101/catalog-design-guide | 04 EMI 101 | Detail | Keep |
| 62 | Shielding Test Data | /emi-101/test-data | 04 EMI 101 | Detail | Rework |
| 63 | Technical Papers | /emi-101/papers | 04 EMI 101 | Detail | Rework |
| 64 | Application Stories | /emi-101/application-stories | 04 EMI 101 | Detail | Rework |
| 65 | The Book | /emi-101/shielding-of-electromagnetic-waves | 04 EMI 101 | Detail | Keep |
| 66 | About | /about | 05 About | Hub | Rework |
| 67 | George Kunkel, Founder | /about/george-kunkel | 05 About | Detail | New |
| 68 | History | /about/history | 05 About | Detail | Rework |
| 69 | Our Team | /about/our-team | 05 About | Detail | Rework |
| 70 | Manufacturing | /about/manufacturing | 05 About | Detail | New |
| 71 | Quality & Compliance | /about/quality-compliance | 05 About | Detail | Rework |
| 72 | How We Work | /about/how-we-work | 05 About | Detail | New |
| 73 | Careers | /about/careers | 05 About | Detail | Keep |
| 74 | News & Events | /about/news | 05 About | Detail | Rework |
| 75 | Contact | /contact | 06 Contact | Hub | Rework |
| 76 | Talk to an EMI Engineer | /talk-to-an-engineer | 06 Contact | Detail | New |
| 77 | Request a Sample | /request-a-sample | 06 Contact | Detail | New |
| 78 | Request a Quote or Reorder | /request-a-quote | 06 Contact | Detail | Rework |
| 79 | Plan Ahead | /plan-ahead | 06 Contact | Detail | New |
| 80 | Privacy Policy | /privacy-policy | Utility | Utility | Keep |
| 81 | Terms & Conditions | /terms-and-conditions | Utility | Utility | Keep |
| 82 | Quality Clauses | /quality-clauses | Utility | Utility | Keep |
| 83 | Quality Survey | /quality-survey | Utility | Utility | Keep |
| 84 | Search | /search | Utility | Utility | New |
| Collection entries · 38 URLs on shared templates | |||||
| +28 | Technical papers | /emi-101/papers/{paper} | Slugs carry over unchanged from /spira-paper/. | ||
| +4 | Application stories | /emi-101/application-stories/{story} | Today’s four application examples. New stories are added as they clear. | ||
| +6 | News posts | /about/news/{post} | Six of today’s eight blog posts carry over. | ||
| Reserved | |||||
| R | Fast Lane | /fast-lane | Reserved. Not counted. Verify Q4 | ||
| R | D-Sub Connector Gasket | /products/(name to come) | Reserved. Not counted. Verify Q11 | ||
Read from the six XML sitemaps on spira-emi.com on November 11, 2026. 9 keep their URL, 77 move one to one, 11 merge into another page and 3 retire. Slugs are kept wherever the name is still right, so three pattern rules cover most of the list.
| Current URL | Goes to | Action | Note |
|---|---|---|---|
| Pages · 32 URLs | |||
| / | / | Keep | Rebuilt. |
| /products/ | /products | Keep | Also listed in the product sitemap. |
| /product-selector/ | /products/selector | Move | |
| /technical-information/ | /emi-101 | Move | |
| /technical-information/faqs/ | /emi-101/faq | Move | |
| /technical-information/application-examples/ | /emi-101/application-stories | Move | |
| /technical-information/shielding-of-electromagnetic-waves/ | /emi-101/shielding-of-electromagnetic-waves | Move | |
| /technical-information/catalog-design-guide/ | /emi-101/catalog-design-guide | Move | |
| /technical-information/fastener-spacing-calculator/ | /emi-101/fastener-spacing-calculator | Move | |
| /technical-information/groove-cutter-speed-and-feed-data/ | /emi-101/groove-cutter-speed-and-feed | Move | |
| /technical-information/material-specifications-compatibility/ | /emi-101/materials-compatibility | Move | |
| /technical-information/mounting-techniques/ | /emi-101/groove-and-mounting-design | Move | |
| /technical-information/splicing-options/ | /emi-101/splicing-options | Move | |
| /technical-information/tech-papers/ | /emi-101/papers | Move | |
| /technical-information/tutorials-videos/ | /emi-101/installation | Move | |
| /technical-information/shielding-theory-data/ | /emi-101/test-data | Move | Theory moves into the lessons. The newspaper example retires. |
| /about/ | /about | Keep | |
| /about/about-us/ | /about | Merge | |
| /about/history/ | /about/history | Keep | |
| /about/our-team/ | /about/our-team | Keep | |
| /about/jobs/ | /about/careers | Move | |
| /blog/ | /about/news | Move | |
| /contact-us/ | /contact | Move | |
| /request-quote/ | /request-a-quote | Move | |
| /compliance-information/ | /about/quality-compliance | Move | |
| /quality-clauses/ | /quality-clauses | Keep | |
| /quality_survey/ | /quality-survey | Move | |
| /line-card/ | /emi-101/catalog-design-guide | Merge | Line card becomes a download on this page. |
| /five-questions-to-ask-before-choosing-an-emi-gasket/ | /five-questions-to-ask-before-choosing-an-emi-gasket | Keep | |
| /privacy-policy/ | /privacy-policy | Keep | |
| /terms-and-conditions/ | /terms-and-conditions | Keep | |
| /covid19update/ | /about/news | Retire | 2021 notice. |
| Products · 19 URLs | |||
| /product/{product}/ · 17 products | /products/{product} | Move | One rule. Slugs do not change. |
| /product/standard-orings/ | /products/connector-o-rings | Move | Renamed and moved to Connector Gaskets. |
| /product/dovetailed-grooves/ | /products/dovetail-groove-cutters | Move | Slug now names the product. |
| Papers · 30 URLs | |||
| /spira-paper/ | /emi-101/papers | Merge | Duplicate of the Tech Papers page. |
| /spira-paper/{paper}/ · 28 papers | /emi-101/papers/{paper} | Move | Slugs do not change. |
| /spira-paper/catalog-and-design-guide/ | /emi-101/catalog-design-guide | Merge | Not a paper. |
| Application examples · 5 URLs | |||
| /spira-example/ | /emi-101/application-stories | Merge | Duplicate of the Application Examples page. |
| /spira-example/{example}/ · 4 examples | /emi-101/application-stories/{example} | Move | Slugs do not change. |
| Videos · 6 URLs | |||
| /spira-video/ | /emi-101/installation | Merge | |
| /spira-video/{clip}/ · 4 install clips | /emi-101/installation | Merge | Each clip gets an anchor on the page. |
| /spira-video/worlds-greatest/ | /about/news/spira-featured-on-worlds-greatest | Merge | Joins the post about the same segment. |
| Blog posts · 8 URLs | |||
| /{post}/ · 6 posts | /about/news/{post} | Move | Book launch, EMC+SIPI 2021 and 2023, World’s Greatest, 40th anniversary, connector-seal announcement. |
| /spacex-launch/ | /about/news | Retire | Comes down with the logo, pending Q1. |
| /spira-pricing-announcement/ | /about/news | Retire | 2022 notice. Confirm with Kevin. |
| Live today but outside the XML sitemaps | |||
| /cart/ | /request-a-quote | Retire | Cart and $0.00 prices go. |
| /product-category/groove-mounted/ | /products/groove-mounted-gaskets | Move | |
| /product-category/surface-mounted/ | /products/surface-mounted-gaskets | Move | |
| /products/?fwp_product_cat_filter=… | the matching family page | Move | Filter views become real pages. |
| /technical-information/the-book/ | /emi-101/shielding-of-electromagnetic-waves | Move | Already a redirect today. Point it straight at the new page. |
| /category/… and date archives | /about/news | Retire | Seen in the August crawl. |
Sources: Spira Positioning Strategy v1 · Spira StoryBrand Framework draft v2 · spira-emi.com XML sitemaps and live pages, read November 11, 2026. Prepared by Phi Web Studio for Spira Manufacturing Corporation.